Kingsdown, Inc. and StyleRow Partner to Bring Designers New Project Options

October 26, 2022  by HFBusiness Staff in Business Strategy, Designer Weekly, Industry   

Kingsdown products went live on the platform’s online design center this week with a select offering that includes six of its elevated Passions Collection mattresses and one Vintage model, both available to designers in multiple sizes and support levels ranging from firm to ultra-plush.

The offering also includes select accessories to help designers complete their bedroom projects, including Smart Silk pillows, pillowcases, comforters, and mattress protectors. 

“Kingsdown has joined the StyleRow platform to make it easy for designers to interact with our company and purchase our products for their clients,” said Kevin Spencer, vice president marketing and branding, Kingsdown. “It just made sense to put our products where designers are already working.”

“At StyleRow, one of our goals is to provide only the best product discovery experiences for design professionals, and since launching our curated digital design center in 2020, we have been thoughtful and measured in our expansion,” said Erin Valencich, founder, and chief executive officer of StyleRow.

“Our brand partners are as committed to delivering the highest quality experiences as we are, and Kingsdown is no exception.”

“The interior design community has long been under-served in the bedding category, and until now, no high-value, national manufacturer has taken the initiative to intentionally support and educate the community and drive brand affinity. With five manufacturing plants across the U.S., we can effectively service and support them,” said Frank Hood, president and chief executive officer, Kingsdown.

Additionally, Spencer said, “Our brand mission of ‘improving lives by improving sleep’ aligns perfectly with designing for wellness, a macro-trend of high and growing importance to designers and their clients.”