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From Home Furnishing Business
Bellini Modern Living Introduces “Made in Italy” Collection at the High Point Market
October 24,
2022 by HFBusiness Staff in Business Strategy, Industry 
Canadian wholesale and distributor of modern Italian furniture, Bellini Modern Living, introduced their 2023 “Made in Italy” goods at the Fall High Point Market. This new product spans dining, leather upholstered, home office, occasional and entertainment furniture, a category in which the company has been honored as a finalist for the highly coveted ISFD Pinnacle Award.
Bellini’s Made in Italy goods and quick-ship program offer retail partners quick deliveries (shipping from Canada to its warehouse in the U.S. in 48 hours). The company introducing a new catalog and price list at Market and sharing the news with customers that it was among the first to remove 13% ocean surcharges necessitated by the supply chain challenges of the past two years.
“Bellini is unique in the fact that we offer in-stock products across multiple categories from leather to outdoor to entertainment units that can often be shipped as quickly as the day of order,” said Hossein Azimi, chief executive officer, Bellini Modern Living.
“In High Point this week, that means the products retailers buy here may actually be already waiting for them when they return home to their stores. This is our key differentiator in the market and a distinct competitive advantage for our dealers.”
Bellini is responding to demand for exceptional design and dealer demand for its best-selling dining collections with high-quality Italian ceramic tops (a material the company was the first to introduce to the American market nearly a decade ago), with two round-top tables this season.
“We’ve had incredible success with Made in Italy ceramics in dining, because the tops are practical, easy to clean and live with, and they add a lot of character to our dining table designs,” Azimi said. “It only made sense to expand our offerings to meet the growing demand.”
The company is building on its ceramic topped occasional introductions with a trio of console tables. All three designs complement the groups introduced last April, as well as the company’s ceramic-topped sideboard designs. The ceramic intros in the home office coordinate with a ceramic and glass-topped desk, available in a choice of two ceramic colors.