Daily News
From Home Furnishing Business
Overstock Launches Campaign with Expert Ambassadors to Highlight Brand
October 20,
2022 by HFBusiness Staff in Business Strategy, Industry 
Online furniture and home furnishings retailer Overstock.com, Inc. announced its brand campaign reinforcing the company’s focus on quality furniture and home furnishings at smart value. With the company’s vision, “Making Dream Homes Come True,” the campaign highlights Overstock’s variety at value prices.
The campaign’s first commercial opens by encouraging consumers to “get comfy” while showing shoppers relaxing on furniture throughout their homes. Set to the tune of the Partridge Family theme song “C’mon Get Happy,” the spot associates the experience of creating a dream home with ease, happiness, and relaxation.
“Our measured journey through the global pandemic to become an online furniture and home furnishings retailer took six quarters,” said Overstock CEO Jonathan Johnson. “This new campaign is the next step in our journey.”
Johnson continued, “It shows our strong vision for the future as we continue to deliver simple product findability, smart value, and easy delivery and support to our customers. As we better associate our name with new home products, it should dispel any lingering misconception that Overstock sells liquidated or excess merchandise.”
“As the company has evolved over the past few years, this brand campaign is a natural continuation of our vision of becoming a leader in the furniture and home furnishings industry and it showcases our commitment to helping consumers make their dream homes come true,” said Overstock Chief Marketing Officer Angela Hsu.
The launch of the new campaign also kicked off partnerships with home-centric brand ambassadors who have expertise in interior design, home renovation, home decorating, and remodeling. Between them, they have approximately 20 million followers across multiple social media platforms, including Instagram, Facebook, Pinterest, YouTube, TikTok, and Twitter.
These ambassadors are a diverse and talented group of home experts who host popular TV shows, own interior design firms, and create home and lifestyle content. This partnership will allow Overstock to reach new audiences and attract more new customers.
The brand ambassadors include:
Tarek El Moussa - Star of HGTV’s hit show Flipping 101, Tarek is an Entrepreneur, Real Estate Expert, and Investor with a personal rental portfolio of over 200 properties, a wholesale real estate company and a production company.
Vanessa Deleon - Founder of Vanessa Deleon Associates, a high-end interior design firm based in New York. Vanessa’s interior design is inspired by her Cuban roots and the art deco style that so strongly influences her culture.
Farah Merhi - Founder and creative force behind her brand and the social media phenomenon Inspire Me! Home Décor, a lifestyle brand that brings classic, elegant, and glamorous furniture and décor into homes around the world.
Taniya Nayak - Known for her sunny smile and sharp eye, Taniya has become a household name as a design expert member on HGTV, Food Network, and ABC. Taniya owns a Boston-based interior design firm, Taniya Nayak Design.
Lizzy Mathis - Founder and Editor in Chief of The Cool Mom Co., an all-inclusive, diversity-driven, digitally native destination for moms and moms to be. She offers a fresh, approachable, and real point of view on millennial motherhood.
Luke Caldwell - Star of HGTV’s Boise Boys and Outgrown is a husband and father of eight with a passion for all things real estate, design, and family. As an entrepreneur and investor Luke founded the esteemed design and build firm, Timber and Love in 2015 as well Timber and Love Realty in beautiful Boise, Idaho.