Purple Mattress Company Announces New Chief Marketing Officer

October 19, 2022  by HFBusiness Staff in Business Strategy, Industry   

Krausz replaces Patrice Varni, who stepped down to pursue other interests. CEO Rob DeMartini thanked Varni: "We very much appreciate Patrice's contributions to Purple and wish her all the best with her next endeavor."

Krausz will report to DeMartini and oversee all aspects of the company's marketing efforts, playing a key role in supporting Purple's future growth plans.

"Keira's decades long track record of successful marketing management will be a welcome addition to Purple," said Rob DeMartini. "As we continue to mature our marketing efforts, Keira will provide significant experience in advancing our marketing strategies to grow our revenue and profitability."

Krausz is a proven Direct-to-Consumer marketer with extensive brand management experience. Krausz served as Chief Marketing Officer of HealthPlanOne, a digital health distribution platform.

Prior to that, she was Chief Marketing Officer for Nutrisystem, Inc., where her responsibilities included retail, omni-channel DTC marketing, creative, site and app development, sales, and customer care. During her tenure, revenues nearly doubled, and EBITDA increased by four-fold.

"I am delighted to join the Purple team at this point in the company's history," said Krausz. "Purple has built a unique brand and has a fantastic legacy of innovative product and marketing. I look forward to helping Purple take the next step forward."

Krausz did her undergraduate work at Cornell University and has an MBA from the Tuck School of Business at Dartmouth College.