From Home Furnishing Business
Armen Living Expands into New Showroom Space at High Point Fall Market
2022 by HFBusiness Staff in Business Strategy, Industry
Contemporary lifestyle brand Armen Living is expanding their product line and will be located in a new showroom at the October High Point Market.
Kevin Kevonian, president of Armen Living shared, "We can’t wait for the opening of our new High Point IHFC showroom in space H-721. Our new location on the 7th floor and its larger space will allow us to showcase a wider selection of products and gives us even more room to feature our best sellers and top-selling categories.”
Armen Living’s new 4,000-square-foot showroom is located within the IHFC Building, 7th floor, Hamilton Wing, Space H-721 (201 E Commerce Ave, High Point, NC). Their new spaces will have a new design and better traffic flow.
They will have 20 new collections for indoor and outdoor furniture at the market. The new space provides a gallery-style shopping experience, as well as new windows that brighten up the space making it seem twice as big.
Armen’s need for a larger showroom is largely attributed to the number of new products and expanding categories over the last few years. Their largest escalation has been within their outdoor division as the demand + sales volume has shot up + 15%.
Lee Honigsfeld, VP of Sales, at Armen Living commented “Since we first debuted our outdoor designs, we have seen a huge increase in the sales and number of existing customers buying from this category. We have also seen an uptake in our sales team establishing new retailers, multi-line outdoor dealers, and specialty outdoor pool & patio stores who love our diverse selection of outdoor furniture.”
First introducing their outdoor division in 2019, Armen Living’s strategic product development has not only gained momentum but has led to their brand becoming a leader in fashionable and affordable outdoor furniture for retailers, designers, and hospitality clients across the country.
“The biggest increase we have seen in our outdoor division began in 2021 as we shifted from buying off-the-rack pieces to designing our outdoor collections in-house. This shift has further helped us to diversify our outdoor category. We now design 70% of our outdoor category in-house, with more designs launching each market,” Lee shared.