From Home Furnishing Business
Shifman Mattresses Focus on Reimagined Vintage and Premium Collections
2022 by HFBusiness Staff in Business Strategy, Industry
The line has been recrafted in a direct response to the needs of retail partners for a stronger merchandising story across Shifman’s premium collections.
The remastered Shifman Vintage® collections and the new Modern Shifman Vintage® line, provide retail partners a bridge between Shifman’s Masters and Quilted collections while adding options for a clear step-up story that is easy for customers to understand.
“Actively listening to our retail partners and continually looking for ways to maximize margins and profits for them are key ways we put the Shifman Difference into action,” said Bill Hammer, Shifman president.
“Clear delineation of products with real benefits to the customer makes it easier for our retail partners to achieve higher average unit selling prices.”
Shifman Vintage® has been expanded to four models featuring a full range of feels at the premium level and includes either an 8-way hand-tied or real working boxspring for support and durability. The Modern Shifman Vintage® features a high-quality, individually wrapped coil system for compatibility with an adjustable base, pairing with a real working boxspring.
Shifman’s luxury and premium boxsprings are made from sustainably sourced Canadian spruce and recycled steel. The 8-way hand-tied boxsprings feature furniture grade upholstery coils, imported Italian twine, 18K gold-plated metal corner guards, Belgian damask covers, and all-natural cotton padding.
Shifman Vintage® will be on display, along with Shifman’s flagship premium lines, at 108 E. Martin Luther King, Jr. Drive, Floors 2 and 3, during the High Point Market.