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From Home Furnishing Business

Mlily Revamps Retail Marketing, Training Portal

MLILY USA is giving retail partners more firepower to promote the bedding business and drive traffic with its latest and most robust update to the Mlily University partner portal since its launch.

Mlily University houses a complete, downloadable library of products, videos, training materials, and marketing assets, from point-of-purchase items to social media content. In addition to sales and marketing resources, Mlily U offers retail partners the convenience of 24/7 order placement and access to Mlily’s highly rated full-service customer support team.

The latest update to Mlily U offers a combination of content and tools that retail partners can use for an omnichannel approach to their marketing efforts in-store and online. Some of the highlights include:

  • ChiroPro collection guide and product cards, introduced this summer and in production
  • Value Hybrid collection, introduced this summer and in production
  • Video of Mlily USA partnership with the International Chiropractors Assn.
  • All-new point-of-purchase materials
  • 2022 catalogs for the top-selling Essential Plus line and Mlily branded products
  • Monthly social media calendars to help retailers plan and execute
  • Consumer-facing, weekly blog content
  • 3D Tour of the Las Vegas showroom
  • Mlily trade and consumer media coverage

“We understand the current retail environment requires more aggressive promotion to drive traffic and sales, so we are providing as much fresh content and interesting assets as possible to the portal regularly to meet those needs,” said Ryan Farber, vice president of marketing.

“The more retailers use these free tools and resources, the better results they can achieve. It also enables Mlily to enhance the program with more partner use and feedback,” he added.



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