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From Home Furnishing Business

Pleasant Mattress Launches Exclusive Private-Label Line at The Sleep Shop

Pleasant Mattress, a leading independent mattress manufacturer, has launched an exclusive private label mattress collection at Sacramento, Calif.-area retailer The Sleep Shop.

The new collection, co-branded with Spring Air, is designed to give the retailer a competitive edge in the marketplace, according to Pleasant Mattress, who is a Spring Air licensee.

The Sleep Shop, an independent, family-owned chain with furniture and mattress stores in Auburn and Grass Valley, Calif., has long entrusted Pleasant Mattress to manufacture customized products for their stores. The two family-owned businesses share similar values, ensuring the partnership flourishes, especially in the Arizona, California, and Nevada markets that Pleasant serves where family-owned businesses are common.

“We specialize in helping independent retailers stand out in their markets with customized, high-velocity products that helps level the playing field for smaller stores with the big box chains. We can customize beds to meet the specific comfort expectations of consumers in their market,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “We created an exclusive line for The Sleep Shop that marries their brand marks and Spring Air products.”

The Sleep Shop offers 15 Spring Air/The Sleep Shop beds in the store, which retail from $599 to $2,000 in queen. All the beds feature both the Spring Air and the Sleep Shop logo and have customized the national brand specifically for the Sierra Nevada foothills micro-market in terms of comfort preferences.

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