Universal Returns to Full Slate of Educational Events for October Market

September 14, 2022  by HFBusiness Staff in Business Strategy, Industry   

The company said its high-tech Learning Center and Designer’s Lounge are hosting multiple events Friday, Oct. 21 through Tuesday, Oct. 25.

Here’s what’s on the calendar for October.

FRIDAY, October 21

1. Why Gainful Employment is the #1 Way to Fight Hunger and Poverty
   1. Speaker: Carmin Black, Half United
   2. Date: Friday, October 21
   3. Time: 2 p.m.
   4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
   5. Description: Half United is a North Carolina-based brand that fights hunger and poverty through the sale of home goods and apparel made by artisans in Haiti, Peru, Mexico and other countries. During High Point Market, the company’s goods will be sold in the Universal Furniture showroom. Hear from co-founder Carmin Black as she discusses how gainful employment is the number one way to fight hunger around the world.
   6. RSVP: www.UniversalFurniture.com/marketevents
       
2. Telling Your Design Story Visually: The Importance of a Professional Portfolio and Social Media Presence
   1. Speaker: Tori Sikkema
   2. Date: Friday, October 21
   3. Time: 4 p.m.
   4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
   5. Description: With 20 years of marketing expertise, Tori demystifies branding, marketing, and business to help you get seen, published, and booked by dream clients. Attendees will learn:
      •  How to visually tell your design story
      • How to leverage photography to get published
      • How to grow your social media
      • How to get yourself in front of your ideal clients.
6. RSVP: www.UniversalFurniture.com/marketevents

SATURDAY, October 22

3.  How to Charge Flat Fees and Protect Profit

1. Speaker: Melissa Galt (Interior Design Business Coach)
2. Date: Saturday, October 22
3. Time: 10 a.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Are you tired of tracking your hours? Don’t miss this high impact presentation by interior design business coach and author Melissa Galt to learn how to find your fortune with a square-foot fee structure, percent of project cost and other proven fee structures. You’ll get the lowdown on a dual fee method and discover how to pick the right approach for your business. Stop leaving money on the table and get ready to protect your profit from scope creep and indecisive clients.
6. RSVP: www.UniversalFurniture.com/marketevents

4. Get Your Design Biz Organized with MyDoma Studio and Sherwin-Williams

1. Speakers: Sarah Daniele, MyDoma Studio; Sabina Jahic, Sherwin-Williams; Shane Jones, Sherwin Williams; Rachel Moeller, Sherwin-Williams
2. Date: Saturday, October 22
3. Time: 12 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Sarah Daniele and SED Division Sherwin-Williams Designers will take us on their journey to discuss the premier platform and product brand built by designers and for designers.
6. RSVP: www.UniversalFurniture.com/marketevents

5. Speed Coaching

7. Speaker: Traci Connell
8. Date: Saturday, October 22
9. Time: 2-4 p.m.
10. Location: Universal Furniture Designer’s Lounge
11. Description: Are you ready to take your Interior Design business to the next level? Join Traci Connell, Business Coach & founder of The Gloss: The Ultimate Glossary of Business Resources for Interior Designers, for a 10 minute 'speed coaching' session! Bring one specific business challenge to the table and have Traci discuss it with you to unlock your potential and level up your business! Sign up for a spot at Calendly.

6. Sensory by Design: A Wellness CEU

12. Speaker: Lori Miller
13. Date: Saturday, October 22
14. Time: 2 p.m.
15. Location: Universal Furniture showroom at 101 S. Hamilton St. in High Point. (Shuttle Stop 15) Red Line
7. Description: Wellness Design, Well Building, Design for the Senses. These industry buzzwords have become even more critical with each passing year. How do the 5 senses allow designers to deliver better results for their clients? In this course, we'll discuss how the focus of interior design is shifting as we move through an increasingly noisy world. From overall wellness and the impact of technology to safety in the home and our public spaces, design must now work on all levels to provide environments that foster health and mindfulness. IDCEC approved for 1.0 CEU.
16. RSVP: www.UniversalFurniture.com/marketevents

7. Becoming a Creative Renegade: How to Build a Brand, Not Just a Business

17. Speakers: Christi Barbour, Ericka Saurit, Ginna Christensen, Dawn Sweitzer
18. Date: Saturday, October 22
19. Time: 4 p.m.
20. Location: Universal Furniture showroom at 101 S. Hamilton St. in High Point. (Shuttle Stop 15) Red Line
21. Description: The most successful designers in our industry know that it takes more than just confidence and hard work to truly stand out in the hearts and minds of their clients (and potential clients!). Becoming a Creative Renegade isn't about revenue, or number of followers, or even length of time in the industry, but something far more valuable: stepping into your power, welcoming and embracing limitations, and repeatedly turning failure into opportunity. Brand marketing strategist Ericka Saurit and creative leadership coach Ginna Christensen will lead a lively conversation with three extraordinary industry design leaders to unpack the essence of what it takes to become a Creative Renegade: differentiation, relevance, and resilience.
22. RSVP: www.UniversalFurniture.com/marketevents

SUNDAY, October 23

8. Salaries Revealed: The Answers to Who Gets Paid What

1. Speakers: Gail Doby, Nadia Roberts, Elissa Grayer, Kaitlin Petersen
2. Date: Sunday, October 23
3. Time: 10 a.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Are you well paid or does pay day leave you feeling undervalued? What are others making? Gail Doby, co-founder of Pearl Collective, Nadia Roberts, principal of Interior Talent and Elissa Grayer, principal designer, Elissa Grayer Interior Design, will reveal just-released data on owner and staff salaries and compensation in this revealing and lively conversation. Understand what compensation looks like for every level in your company. Learn what is happening regionally and nationally and how you can adjust your business to pay yourself and your employees what you deserve. Moderated by Kaitlin Petersen of Business of Home.
6. RSVP: www.UniversalFurniture.com/marketevents

9. Licensing your Product Designs

1. Speakers: Erinn Valencich, Mat Sanders, Joshua Rose, Rafael Kalichstein
2. Date: Sunday, October 23
3. Time: 11 a.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Interested in creating new revenue channels for your design business? Discover the ins and outs of licensing from leading experts including Mat Sanders, Joshua Rose & Rafael Kalichstein of FORM Design Studio in conversation with Erinn Valencich of Erinn V. Design Group in an enlightening conversation about product design and licensing from all sides.
6. RSVP: www.UniversalFurniture.com/marketevents

10. Designing for Vacation Rental Properties

1. Speakers: Jessica Duce, Ericka Saurit
2. Date: Sunday, October 23
3. Time: 2 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Want to learn more about the fastest growing design niche? Vacation rental design is a booming field for the billion-dollar short term rental industry. If you want to learn how these designers have gotten into this field, ways to navigate this niche and the lessons they have learned, join us for this very timely topic. With Jessica Duce, JDuce Design. Moderated by Ericka Saurit, former design lead for Air BnB and principal at Saurit Creative. Presented by High Point x Design.
6. RSVP: www.UniversalFurniture.com/marketevents

11. The Essential Systems and Processes Every Interior Designer Needs and Why

1. Speaker: John McClain
2. Date: Sunday, October 23
3. Time: 4 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Join interior designer and business coach John McClain as he identifies the fundamental systems you need to efficiently operate your interior design business and the processes that support them. John will tackle essential strategies and methods like how to efficiently onboard new clients and which approval processes will limit your liability. These tools will help you run every project with a repeatable plan to ensure you and your clients are set up for success and satisfied with the design process.
6. RSVP: www.UniversalFurniture.com/marketevents

MONDAY, October 24

12. Designing for Celebrities

1. Speakers: Krissa Rossbund, Michelle Murphy, Vanessa Deleon, Shalena Smith
2. Date: Monday, October 24
3. Time: 10 a.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Working with celebrities can be a designer’s dream but learning how to navigate your business with the rich and famous has its challenges. Get first-hand accounts from designers who have worked with celebrities on a variety of interior design projects. From expectations on time and design to professionalism and discretion, our panel will share their celebrity design experiences and how they were able to leverage these sensitive relationships. Krissa Rossbund of Traditional Home will moderate this talented line-up that includes Michelle Murphy of Demi Ryan, Shalena Smith of Shalena Smith Interior Design and Vanessa Deleon of VDA Designs.
6. RSVP: www.UniversalFurniture.com/marketevents

13. Time Mastery - How to Get More Done in Less Time

1. Speakers: Melissa Galt
2. Date: Monday, October 24
3. Time: 2 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Turn productivity into profit. Become a master of time when you learn the three most important components of project management with interior design business coach Melissa Galt. Join Melissa as she shares her expert advice on how to document your processes, eliminate crisis management, and avoid client frustration. This high energy, high impact presentation will motivate you to love your design business more, in less time, with less stress and higher profits.
6. RSVP: www.UniversalFurniture.com/marketevents

14. Authenticity and Consistency in Online Branding: Top Tips To Help You Secure New               Luxury Clients

1. Speakers: Leslie Carothers, Laura Muller
2. Date: Monday, October 24
3. Time: 4 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Learn exactly how Laura Muller, past president of ASID Los Angeles and principal of Four Point Design Build, attracted 9 new ideal luxury clients through her use of Instagram to authentically brand herself. Moderated by Savour Partnership principal, Leslie Carothers, come prepared for hands on REELS training, too!
6. RSVP: www.UniversalFurniture.com/marketevents

TUESDAY, October 25

15. Contracts and Letters of Agreement

1. Speakers: Sharon L. Sherman
2. Date: Tuesday, October 25
3. Time: 10 a.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Learn the nuts and bolts about letters of agreement and what you need to have in your contract to ensure a happy and productive working relationship with your clients in this conversation led by Sharon L. Sherman, ASID, CKD, NCIDQ, principal of New Jersey based Thyme and Place Design. IDCEC approved for 1.0 CEU.
6. RSVP: www.UniversalFurniture.com/marketevents

16. California Cool: The Future of Sustainability

1. Speakers: Kelly Finley, Susie Novak, Joshua Smith, Reginald Dunlap, Antonio Deloatch, LuAnn Nigara (moderator)
2. Date: Tuesday, October 25
3. Time: 2 p.m.
4. Location: Universal Furniture Showroom, 101 S. Hamilton St. (Shuttle Stop 15) Red Line
5. Description: Do your part. Reduce your carbon footprint at HPMKT on Tuesday, October 25, 2022 at 2pm. Learn how to use sustainability trends to capitalize on the evolving needs of your business and clients. Join California-based designers Kelly Finley, Susie Novak, Joshua Smith, Reginald Dunlap and Antonio Deloatch as they explore how design and sustainability can positively impact our planet. Moderated by LuAnn Nigara.
6. RSVP: www.UniversalFurniture.com/marketevents