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From Home Furnishing Business
West Elm Focuses on Design, Sustainability with New Mara Hoffman Collection
September 14,
2022 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Retailer West Elm announced the launch of a new collaboration with designer Mara Hoffman that features an array of items across several product categories, including furniture, lighting, decorative accessories and textiles.
The new Mara Hoffman Collection for West Elm features 28 items that celebrate both brands’ shared passion for design, sustainability, and responsible production processes. The pieces in the collection are grounded in warm neutral tones and feature high contrast black and whites executed on textured fabrications with prices ranging from $19.50 to $799.
As part of both brands’ commitment to sustainability, items in the new collaboration utilize sustainable materials including organic cotton and Forest Stewardship Council (FSC) certified wood and several pieces in the collection are also Fair Trade and NEST certified.
The Mara Hoffman collaboration will be a part of West Elm’s commitment to create products that support one or more of the company’s sustainability initiatives. Similarly, Mara Hoffman is a leader in the fashion space, having completely overhauled their production lifecycle in 2015 to meet impressive sustainable targets. Mara’s championing of improved practices has inspired other like-minded brands, spurring meaningful change across the industry.
Jeffrey Hannoosh, senior vice president of product design at West Elm said, “Mara Hoffman and West Elm are aligned by our shared belief in modern design and the importance of sustainability in everything that we do. The pieces are artfully crafted and employ premium sustainable fabrications that our customers can feel good about. We are so excited to introduce Mara Hoffman + West Elm to the world.”
Mara Hoffman, founder and creative director of her namesake brand, echoed the sentiment.
“Designers and artists can bring people into a place of greater ease and peace, rather than create more instability and waste. We have this important job to be deeply intentional with what we create in order to help people feel better,” she said. “When people feel better, they call in experiences that match that feeling. When you wake up and connect to something that makes you feel a higher frequency of beauty and love, you tend to see that in other people. West Elm and I share a clear alignment and ethos around care, approaching manufacturing with the least amount of harm—the planetary and human-centric side of creating.”