Sherrill Teams with InsideOut for American-made Performance Fabric Line

September 13, 2022  by HFBusiness Staff in Business Strategy, Industry   

The partnership includes the Seaqual Initiative Collection, which features Okeo-Tex certified yarns made from marine litter.

“We incorporate sustainable materials into our manufacturing processes wherever possible,” said Dax Allen, vice president of marketing at Sherrill. “This partnership is a great step forward for us and our design community, but also shines light on how essential it is to do our part and leave the world a little cleaner for future generations.”

The addition of InsideOut Performance Fabrics includes a whole handle of performance fabrics that can be used throughout the various brands of Sherrill Furniture. Select fabrics within the handle are made with the Seaqual yarn.

Allen said InsideOut Performance Fabrics stand out from other performance fabric brands in the market through their durability and performance. Fabrics are bleach cleanable, outdoor-friendly, and made in America, he pointed out.

The Seaqual Initiative is a collaborative community who works with ocean cleanups around the world to bring value to the waste they recover.

In addition to Sherrill, the company’s brands include Hickory White, Sherrill Occasional, Precedent, MotionCraft, Whittemore-Sherrill, Lillian August for Hickory White and Mr. & Mrs. Howard for Sherrill Furniture.