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From Home Furnishing Business
West Elm Partners with Online Resource for Ergonomic Office Furniture Line
September 13,
2022 by HFBusiness Staff in Business Strategy, Industry 
Retailer West Elm said it formed a partnership with online office furniture resource Branch to develop a line of ergonomic office furniture for use in homes and small to medium-sized business use.
The collaboration is Branch’s first deal with a major retailer.
West Elm officials said customers will be able to take advantage of both Branch and West Elm’s design, delivery and installation services that make it easy, fast and affordable for any individual or team to design and execute a comfortable and inspiring workspace that features built-to-last, adaptable and sustainable office furniture.
“With our new West Elm Business to Business offering, business customers now have a simple and supported way to shop online for complete, floor-to-ceiling professional solutions for offices and all business types,” said Cheryl Carpenter, vice president of West Elm Business. “Branch caught our eye because we loved their designs, which are paired with value-driven pricing and contract grade quality. By including Branch in our West Elm Business offering, we can give our business customers great choices at affordable price points and fast delivery times.”
The partnership with Branch, the fastest growing office furniture company in the US, adds new ergonomic office chairs, desks and benching solutions, lounge and conference furniture, and storage accessories to the West Elm office furniture assortment.
“We’re thrilled to partner with West Elm to expand Branch’s reach with corporate clients,” said Greg Hayes, Branch’s CEO and co-founder. “Beyond our excitement to work with one of the furniture industry’s iconic brands, there are parallels in our approach to product quality, aesthetic, and sustainability that made this partnership an obvious fit. Offices outfitted by Branch and West Elm will have a unique feel, creating a welcoming environment for employees as they return to the workplace.”
Since 2015, West Elm has been committed to bringing its residential design expertise into the modern office to support the changing preferences of people at work. In addition to accommodating various office design aesthetics, the scope of spaces that West Elm office furniture can address continues to evolve and expand as part of the brand’s new Business to Business offering.