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From Home Furnishing Business
Sleep Number Renews Partnership with Defending Super Bowl Champs
September 7,
2022 by HFBusiness Staff in Business Strategy, Industry 
Specialty bedding producer Sleep Number, which renewed its partnership with the Dallas Cowboys earlier this month, said it also has renewed its deal with the defending Super Bowl champion Los Angeles Rams.
The latest agreement means the company will be the Rams “Official Sleep and Wellness Partner” through the 2024 season.
The two organizations initially partnered during the 2021 season as Rams’ players successfully adopted Sleep Number’s award-winning 360 smart bed into their training regimens and daily lives.
The team values and understands quality sleep as a competitive advantage and it was the backbone of their Super Bowl-winning season, with nearly 80% of Rams’ players benefiting from quality sleep on the 360 smart beds.
Through the renewed collaboration, Sleep Number sleep experts will continue to guide Rams’ players, coaches and athletic trainers on their path to improved performance and recovery. This includes educating them about the health and wellness benefits delivered through the smart beds’ effortless adjustability, sleep health features and individualized insights.
“The LA Rams take a holistic approach to training. They understand the impact that quality sleep has on improving their players’ physical, mental and emotional health,” said Kevin Brown, executive vice president and chief marketing officer of Sleep Number. “Our 360 smart bed provides these Super Bowl Champion athletes with in-depth knowledge of how their sleep affects their performance and recovery, every night and over time. The science backed, data-driven approach to sleep and wellness that only Sleep Number can provide will continue to set this exceptional team up for ongoing success.”
As part of the partnership, the Rams have launched a video series “Rest For Success, presented by Sleep Number,” which focuses on running back Cam Akers gearing up for his comeback season and sharing the most important part of his recovery: sleep. The first episode can be seen here.
“The sleep technology that Sleep Number has given us access to continues to give our players the knowledge on how quality sleep correlates directly with their performance during training, practice and throughout the season,” said Reggie Scott, vice president, Los Angeles Rams sports medicine and performance, and president of the Professional Football Athletic Trainers Society. “We are thrilled to continue our work with them and utilize their expertise in the power of sleep to enhance our approach to total overall wellness.”
In addition to the Rams and Cowboys, Sleep Number has club-level partnerships with the Minnesota Vikings and Kansas City Chiefs.