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From Home Furnishing Business
Lovesac Teams with Contemporary Fashion Brand for New Cover Program
September 6,
2022 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Direct-to-consumer upholstery producer Lovesac, best known for its Sactionals, has teamed up with contemporary fashion brand alice + olivia for this week’s New York Fashion Week.
Intended to effortlessly merge Lovesac's brand promise of Total Comfort with alice + olivia's fashion aesthetic, the collaboration will bring limited-edition cover prints, designed by Stacey Bendet, into the living rooms of U.S. based consumers.
The covers, named CitySac and Squattoman, will be sold in Lovesac showrooms and on Lovesac.com, while additionally being merchandised in select alice + olivia boutiques and shown during this season's Fashion Week presentation.
“Alongside alice + olivia, we're hoping to help consumers bring runway fashion into their homes, in a comfortable and sustainable way. Just like an alice + olivia dress stands out from the crowd, our Stacey Bendet-designed Sac Covers will offer an expressive accent piece for virtually any living room," said Shawn Nelson, Lovesac founder and CEO.
"Our brands share the same entrepreneurial spirit, passion for fun and unique products, and a desire to help customers reduce their carbon footprint. For Lovesac, this means designing products that are built to last a lifetime and working towards our mission of zero waste and zero emissions by 2040."
In addition to the new covers, Lovesac will bring the iconic alice + olivia cover prints to life: the Sassy Stace and the Flower Garden.
“We designed this Lovesac collaboration using our favorite prints to create something fun and unexpected for the home or office! The floral print is from our Fall 22 collection and the rainbow Stace Face is the icon of our brand. We chose prints that are meant to bring a pop of whimsy and happiness to your home or home office environment," says Stacey Bendet, CEO and founder of alice + olivia.