More Than 100 Retailers Join Marketing Program for BIA Organic Mattress

September 5, 2022  by HFBusiness Staff in Business Strategy, Industry   

In return for displaying two mattresses and toppers, retailers are given specific territories where they receive revenue based on sales from all online purchases of Harvest mattresses.

As retailer interest for the program continues to grow, BIA has reserved additional territories across the country for future retail partners.

Harvest’s goal is to use online advertising to drive consumers to a local retailer – lowering returns and creating a positive relationship between consumers and retailers. Harvest creates a new sales funnel: consumers locate a nearby Harvest retailer, browse through a selection of mattresses online, and then make an appointment to visit the closest Harvest retail partner.

In doing so, the company said the brand creates a community of retail partners who are incentivized to help each other in “harvesting” a new type of flywheel: the more retail partners advertise locally, the more visitors on the web, the more consumers are driven to local partners, and the more successful the entire group of partners becomes.

“It’s working. Brick-and-mortar retailers have been searching for ways to continue driving traffic to their stores, while also having an online presence in this niche, all-natural category. This allows them to kill two birds with one stone,” said Stuart Carlitz, president and CEO of BIA.

“The Harvest program was designed to drive traffic to brick-and-mortar retailers of all sizes all over the country … while also assuring they provide their customers with the healthiest sleeping options on the market. It’s a mutually beneficial partnership. We are happy to see that we are getting larger and small retailers alike who are joining this program.”

The company said Harvest mattresses are made in the U.S. without synthetic foams, chemical fire retardants, pesticides, volatile organic compounds or gases. The mattresses are crafted using 100-percent natural latex, which is harvested from pure rubber sap from Hevea Brasiliensis trees in Asia.

Built with certified organic Dunlop latex, wool and cotton, as well as a green pressure relief coil system, the 11 models in the Harvest line are Greenguard Gold certified.

Utilizing the same all-natural latex, Harvest also offers two types of mattress toppers – Green and Vegan – to complement any mattress.