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From Home Furnishing Business

MLily USA Develops Social Media Guide for Retail Partners

Bedding manufacturer MLily USA is providing retail partners a complimentary social media guide designed to help users of any experience level enhance their social media presence and marketing efforts.

The guide is an interactive PDF that can be accessed and downloaded through the MLily partner portal. The guide offers step-by-step instructions for setting up a social media profile, creating and sharing posts, and tagging. It covers four of the most widely used social media and commerce platforms: Facebook, Instagram, Twitter, and LinkedIn.

“Social media is an essential part of retail businesses to reach a vast audience, increase brand awareness and attract new customers,” said Ryan Farber, vice president of marketing. “Our primary goal with the social media guide is to support our retailers and meet them where they are. When it comes to social media, most of us, from novice to expert, can use support because it evolves quickly, and every channel has its own set of features and nuances.”

The guide further supports retail partners with a comprehensive section on brand terminology, materials, technology, and access to additional resources such as product information and visual assets.

Farber said the idea and need for the guide became apparent as the sales and marketing teams were conversing more with retail partners on social media from the basics to how to use it more effectively for their businesses.

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