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From Home Furnishing Business
All Modern Launches New Collaboration with Designer Jason Wu
August 14,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry
Modern home furnishings retaler AllModern has announced the launch of AllModern x Jason Wu, a limited edition collection designed by global fashion talent Jason Wu. The collection features signature rugs, throws, and pillows.
“At AllModern, we believe good design should be the standard for all, not a luxury for the few. Jason Wu exudes this shared belief in everything he designs, and it made for such a natural, dynamic collaboration to bring this collection to the AllModern customer,” said Reena Person, head of AllModern. “Jason is a brilliant designer who brings a fresh interpretation to modern that’s versatile, accessible, and aspirational all at once. We can’t wait for our customers to bring these special pieces into their homes and enjoy living with them day in and day out.”
Jason Wu’s limited edition designs draw from timeless modern styles, integrating mid-century modern and Scandinavian influences. Envisioned to fit into diverse modern home decor schemes, the pieces integrate geometric forms, abstract patterns, stripes, and tonal textures.
Collection Highlights:
- The collection is inspired by architecture, mid-century design simplicity and modern artists Josef Albers and Mark Rothko.
- Features earthy colors found both in nature and mid-century art.
- Rugs are hand-tufted from 100% wool, offered in a range of sizes to work with any space.
- Complementary pillows + throws help round out the collection, offered in a variety of colorways for easy mixing and matching throughout your home.
“I went in with a very specific point of view: something elevated and textural, that can fit in many different types of homes. I really believe good design is all about intention and how well the details are considered,” said Wu. “[Design] doesn’t have to be a luxury. Over the last 10 years of my career I’ve wanted to think bigger, to think about how I can let more people be a part of the Jason Wu world and I’m excited to partner with AllModern to bring my designs into more homes.”