HGTV Home by Sherwin-Williams Unveils 2023 Color Collection of the Year

August 10, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Available exclusively at Lowe's stores nationwide and on Lowes.com, the designer-inspired Color Collection of the Year includes 10 reviving and comfortable colors that are influenced by heritage and romance, crafting a look that is familiar in an individualistic way. Darkroom, the 2023 Color of the Year, is an alluring and classic shade for an eclectic yet modern look. Customers can use the palette to mix and match colors and designs from the past for a hopeful future and sense of belonging.

"The Vintage Homestead Color Collection offers an effortless look that reveals the importance of being hopeful to find stability and balance," says Ashley Banbury, HGTV Home by Sherwin-Williams Senior Color Designer. "Our 2023 Color Collection of the Year revives elements from the past that are perfectly paired with vintage, comfortable and classic colors."

Whether you find contentment in living through the romance of the rural lifestyle, or the nostalgia from far-off times, HGTV Home by Sherwin-Williams offers a Collection for homes that embodies hope, romanticism, tradition, nostalgia, and comfort. 

Here is the 2023 Color Collection of the Year, distinguished 2023 Color of the Year and a look at the paint colors that articulate each trend:

• 2023 Color of the Year, Darkroom (HGSW7083): A black that creates dimension with a purple undertone, inspired by the need to craft a comfortable home that is both elegant and romantic. This alluring shade is classic for the heritage interiors yet modernly retro for the throwback-inspired aesthetic. This is a new neutral perfect for the inside and out.
• 2023 Color Collection of the Year, Vintage Homestead: This palette showcases contentment in slowing down and discovering the importance of being hopeful to find stability and balance. This Color Collection encourages individuals to rediscover the meaning of home that translates into home design. The combination of familiar tones has been thoughtfully curated by design experts who mix and match color and design from the past for a hopeful future and a sense of belonging.
  • Poetry Plum (HGSW6019)
  • Restrained Gold (HGSW6129)
  • Natural Linen (HGSW9109)
  • Darkroom (HGSW7083)
  • Cool Beige (HGSW9086)
  • Austere Gray (HGSW6184)
  • Pewter Green (HGSW6208)
  • Glamour (HGSW6031)
  • Wall Street (HGSW7665)
  • Hot Cocoa (HGSW6047)

The colors within the Vintage Homestead Color Collection are available exclusively at your local Lowe's store and on Lowes.com.