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From Home Furnishing Business
VCNY Home Launches Boho Brand, Indigo Ink
August 7,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
U.S.-based home goods manufacturer VCNY Home has announced a new addition to its brand portfolio with the introduction of Indigo Ink, an eclectic, bohemian brand featuring laidback looks with a worldly flair for every room at home, from indoor to outdoor and bedroom to bathroom.
The intricately designed brand collection is crafted with globally inspired motifs, pops of bold color, and richly crafted textures poised to quell any wanderlust.
"Indigo Ink brings an adventurous and creative free-spirited style home effortlessly and affordably," said Toby Cohen, co-founder and CEO of VCNY Home. "We introduced Indigo Ink so that anyone could create a beautiful, modern boho space that feels worldly and like an everyday escape."
Indigo Ink features on-trend globally-sourced and inspired décor at accessible prices. A warm and earthy palette with pops of jewel tones carries across the collection, woven with rich textures and eye-catching details. Reversible accents can easily be mixed and matched for versatility and creative self-expression.
The brand's first collection, launching exclusively on Walmart.com, includes blackout curtain panels with intricate prints and embroidery and breezy sheer panels with knotted tie accents.
Upcoming Indigo Ink collections will include artfully woven rugs, reversible comforters and quilts with mixed prints, textured decorative pillows and throws, and hard goods with macrame, rattan, tassels, and more signature boho accents.