Daily News
From Home Furnishing Business
FLOR Launches New Fall Collection
August 4,
2022 by Laurie Northington in Business Strategy, Industry 
FLOR, a high-end area rug brand for homes, offices, and every space in between, has launched its Fall Collection of new carpet tile styles and colorway expansions. The collection features earthy tones, bouclé textures, and organic aesthetics.
"The Fall Collection brings together this season's most essential trends from modern, minimalist themes with geometric sequences to organic patterns and earthy hues, seamlessly blending beautiful design and smart functionality," said James Pope, general manager at FLOR. "Like all FLOR area rugs, this collection includes new products made from thoughtfully sourced materials, making them an on-trend and environmentally responsible choice for consumers."
The FLOR Fall Collection includes
- Check It Out: mirrored geometric themes established through haute couture. This rug features the fashion-favorite checkerboard print.
- Zera: Capturing the elegance of marbled stone, this rug style has earthy tones and lush patterns.
- Terrain: Inspired by abstract art, this rug has three new palettes – Coral, Bone and Black. Its neutral tones and graphic design is versatile and durable enough for any space.
- Splish Splash: Creating a balance of organic details, this versatile abstract patterned rug is inspired by vibrant watercolor paintings and features a new sophisticated palette in Eggnog.
- On the Dot: Featuring metallic threading and a starry pattern, this rug has a balance of organic details and new natural hues in Bone, Flint and Eggnog.
All area rugs from FLOR are, at a minimum, carbon neutral. FLOR also offers styles, like Terrain and Check It Out, made with the brand's CQuest GB backing. This new and improved backing is made of post-consumer carpet tiles, bio-based elements and pre-consumer recycled materials that are net carbon negative. Consumers can shop with their carbon footprint in mind by looking for the CQuest or Carbon Negative symbol on FLOR's website or in the Fall Collection catalog.