Daily News
From Home Furnishing Business
Design Influencers Tour Opens Submission Form for Fall High Point Market
July 27,
2022 by Laurie Northington in Business Strategy, Designer Weekly, High Point, Industry, Market 
The High Point Market Authority (HPMA) has opened its Fall 2022 submission form for the biannual Design Influencers Tour at High Point Market, organized in partnership with Esteem Media. To participate in the Fall Market tour, design-focused influencers in the digital space may apply now through Monday, August 29, 2022.
The new deadline follows the close of this year’s Design Influencers Conference taking place August 19 - 21, in Atlanta, which was rescheduled from its typical spring timing.
This fall, the Design Influencers Tour program will bring ten design influencers to High Point Market for a two-day tour of sponsoring showrooms. During each 45-minute tour, showroom visits offer an opportunity to learn about the exhibitor’s company history, its brand positioning, and furnishings products.
Returning home after the fall trade show, each influencer will promote the tour sponsors by utilizing their online platforms, ranging from blogs to social media channels, to reflect on the inspirational product designs and other experiences discovered at High Point Market.
“Through the Design Influencers Tour, guides will earn the chance to grow their influence, build relationships with brand sponsors, and to create fresh content from their time on the ground at Market,” says Tom Conley, president and CEO of the High Point Market Authority.
“It’s always exciting to review the submissions from current and up and coming influencers in the interior design space,” says Adam Japko, founder of Esteem Media and the Design Influencers Conference. “We look for strong candidates who are eager to bring awareness and value to High Point Market attendees and the sponsoring showrooms.”
The tour will kick off on Sunday, October 23, and conclude on Monday, October 24. To be considered, influencers must complete and submit the form found at www.highpointmarket.org/ExperienceMarket/ThingsToDo#section-influencers by 5 p.m. ET, Monday, August 22.
Exhibitors interested in learning more about this program and its sponsorship opportunities may email marketing@highpointmarket.org. A limited number of tour sponsorships are available.