Ashley Donates $39K of Home Furnishings to Support Poverty in Atlanta

July 25, 2022  by Laurie Northington in Business Strategy, Industry   

MUST Ministries is a nonprofit serving those in poverty in eight Metro-Atlanta counties for 51 years and providing families with aid in poverty, lack of housing and help to earn a new beginning. This comprehensive organization operates solely on donations and ensures that they are "serving our neighbors in need."

"We are so grateful to Ashley for providing our families experiencing homelessness with furniture for their new homes," said Falecia Stewart, vice president of housing, MUST Ministries. "Most of these families come to us with just the clothes on their backs. Having their homes furnished by Ashley means so much to them, and so much to MUST. The furniture will specifically support our new housing programs in Paulding County as well as Cherokee County, which provide two- and three-bedroom units to clients being served through our Permanent Supportive Housing program."

On July 21, Ashley welcomed 54 guests to the Ashley Sleep Bed & Breakfast Experience in Atlanta, Ga. Guests were the first to experience the full assortment of the new Ashley Sleep mattresses inclusive of Essentials, Gruve and Align. The immersive experience also allowed guests to not only interact with the new Ashley Sleep mattresses, but also take part in activations such as a DIY face mask bar, custom sleep masks and hand-crafted matcha lattes. The event also focused on educational elements highlighting the importance of sleep and the health and wellness benefits that come with a good night's rest.

"It is a privilege to be able to donate to MUST Ministries, to say the least," said Kelly Davis, senior director of marketing strategy at Ashley. "Our purpose here at Ashley is 'to inspire the love of home and enrich the lives of those around us' and I believe this donation is doing just that. We are so grateful that we can be a small part of the MUST Ministries families' new beginnings."