Havenly Opens 1st NYC Pop-Up Showroom and Design Center

July 20, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

New Yorkers will be able to visit the Havenly showroom to see exclusive collections, purchase décor items, and experience the company’s newly launched -in-person design services with expert designers.

Experiencing significant growth, including a national expansion to in-person design, the acquisition of fast growing direct-to-consumer home furnishings brand The Inside, the announcement of a multi-year partnership with Reese’s Book Club, and the purchase of 3D layout and visualization technology from spatial computing company Occipital, Havenly is excited to continue to expand its fresh perspective on interior design into a retail experience.

Started in 2014 as an online interior design service, Havenly's founding mission was to make interior design a more welcoming, affordable, approachable, and personalized experience for everyone.  Unlike traditional design, which prioritizes high-end luxury projects, cherry-picks favorable client design styles, and requires huge budgets, the company offers its unique services, designed for any budget, room or design style, to everyone.

The 1000 sq. ft. pop-up in Nolita is designed by a team of Havenly interior design experts led by Vice President of Creative and Design, Shelby Girard. Customers will be greeted with the latest styles in home design beautifully displayed including products from the Havenly x Reese's Book Club collaboration collection, a wall of fabric samples from The Inside by Havenly, and a curated blend of products to match every visitor's design style.

"As we've scaled our best-in-class product experience over the last year - from launching our in-person design services in key markets like NYC, to our acquisition of custom furnishings brand The Inside - it felt like the perfect time for Havenly to open its first ever New York pop-up showroom and design space," says Lee Mayer, Havenly co-founder and CEO. 

"While we are a digitally native brand, we're also super excited to bring our premier design services to an in-person showroom, allowing our customers to interact with design in a new and exciting way. Havenly designers complete hundreds of thousands of designs for our customers and in doing so, they learn so much about what works for different spaces, styles, and price points. Our popup will feature many of Havenly's exclusive products for purchase, as well as the opportunity to meet in-person with a design expert, or to get started on a Havenly design project," added Mayer. 

Havenly is excited to make their transparent pricing model and democratized access to interior designers even more accessible through this retail experience, introducing more customers to the transformative power of personalized interior design, and ultimately creating a single destination for this new generation of home consumers to feel seen, included, and served in home and interior design. 

The Havenly pop-up showroom located at 21 Spring Street at the corner of Elizabeth and Spring Streets is open through late November,  Monday to Saturday 11 a.m. to 7 p.m. and Sunday 12 to 6 p.m.