Daily News
From Home Furnishing Business
Design Team The Novogratz Partners with Bed Bath & Beyond on New College Collection
July 20,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Bed Bath & Beyond (NASDAQ: BBBY) has announced a partnership with the celebrity husband and wife design duo – The Novogratz (with offices in New York and Los Angeles), to inspire students and families gearing up for Back to College with colorful, cool, and modern furniture and décor.
The new curated collection, now available in Bed Bath & Beyond stores and online at bedbathandbeyond.com/college, is an assortment of furniture solutions, décor, and bedding and bath with a fresh style that elevates dorms, apartments, and small living spaces, so every space can reflect personal design choices.
“Bed Bath & Beyond is the one-stop Back to College destination for students and families who want to personalize and elevate their ‘home away from home,’ all at an affordable price,” said Mara Sirhal, EVP and chief merchandising officer at Bed Bath & Beyond. “The Novogratz new collection offers unique items that we know our customers will love, while helping them transform their small living spaces into bespoke expressions of their personal lifestyle.”
As a mom of seven with two children in college right now, Cortney Novogratz knows a thing or two about creating a fun and functional dorm room. “Bed Bath & Beyond has always been a place our family heads to when it’s time to plan and get ready to head back to campus. We’re so pleased to partner with them on this colorful and happy collection and hope it inspires other fellow customers to be fearless, enjoy the process and feel empowered by the whole design and decorating experience. Our collection includes ‘dorm in a box’ – everything from bedding to lighting, rugs, bathroom, and accessories – it’s that seamless!” said Cortney Novogratz of The Novogratz.
This fall, The Novogratz and Bed Bath & Beyond will reveal one lucky college residence that will receive a VIP makeover by The Novogratz themselves – transforming the space into a fun, functional and well-curated home through the collection’s distinct product offerings.