Storis Celebrates Pete Dressler’s Placement on HFB’s Forty Under 40

July 19, 2022  by Laurie Northington in Business Strategy, Industry   

Dressler plays a critical role in the development and product direction of the eStoris e-commerce platform, eBridge commerce solution, Storis APIs, and forthcoming Eventing solution, all of which are vital to Storis’ retailers being able to execute seamless eCommerce and digital strategies.

“Pete is a prime example of a Forty Under 40 honoree because of his problem-solving sensibilities and love of learning,” said Doug Culmone, Storis president and COO. “Pete has a constant drive to do things better than we did them yesterday, which is imperative to evolve a technology stack continuously for the future.”

Dressler joined Storis in 2012. He has held roles in technical support, project management, and consulting services, providing him with a well-rounded vantage point of the company’s technologies and services. In 2016, Dressler was a key player in the creation of Storis’ e-commerce department and a supervisor of that department for three years. In this role, Dressler and his team led e-commerce implementations, development services, and technical support. He was instrumental in the success of many websites including those of Top 100 retailers American Furniture Warehouse and W. S. Badcock.

“During the COVID-19 pandemic, the role of e-commerce websites accelerated overnight,” said Anthony Urciuoli, vice president of product management. “Pete worked closely with our retailers to quickly adapt and rapidly scale the website platforms for unprecedented increases in e-commerce traffic. At this time, Pete accelerated timely features related to communicating product availability, mobile payments, and customer self-service to help retailers deal with critical challenges and supply chain issues.”

Today as a product manager, Dressler is responsible for determining the direction of Storis e-commerce, integration, and data technologies and guiding their development lifecycles. This includes new feature determination, prioritization, design, development, delivery, and success metrics. He is currently leading a major initiative to significantly expand the ability of all the company’s products to communicate with each other as well as 3rd party technologies. The goal is for Storis to serve as the central hub of a retailer’s technology solutions creating a dynamic and extensible technology environment.

Dressler and his wife, Melissa are the proud parents of their son, Kingsley. He is an active supporter of caresfoundation.org for Congenital Adrenal Hyperplasia, an organization that is near and dear to his heart.

Storis would like to congratulate all of the 2022 honorees. Storis is the proud sponsor of HFB’s Forty Under 40. We encourage you to learn about the entire Class of 2022 here. These candidates excel at “Rising to the Challenge and Leading the Change” in our great home furnishings industry.