Daily News
From Home Furnishing Business
Pottery Barn Partners with Mattress Brand, Lull Ventures
July 18,
2022 by Laurie Northington in Business Strategy, Industry 
Santa Barbara, Calif.-based mattress company Lull Ventures, LLC will team up with Pottery Barn and Pottery Barn Kids starting this month. Both retail brands will sell Lull products in all Pottery Barn Kids stores, select Pottery Barn stores nationwide, as well as online.
“We are thrilled to partner with Pottery Barn and Pottery Barn Kids to help them gain incremental business while also expanding our retail footprint. I feel there’s a strong mutual benefit between both companies. Lull gets exposure from this iconic brand both online and in-store, while Pottery Barn can expand their reach with the younger Lull customer,” said Brandon Howell, head of wholesale at Lull. The new partnerships will now give Lull a brick & mortar presence in every major metro area across the country.
Lull has established partnerships with multiple Top 100 Furniture Retailers as well as eCommerce partnerships with Mattress Firm, JCPenney, Target, Wal-Mart, Amazon, and Zulily. KeyBanc Q1 2022 Consumer Survey Results showed Lull climb to a Top 15 Mattress Brand in regards to consumer interest.
Lull continues to expand its product offerings, making it easy for customers to outfit their entire bedroom. Lull’s assortment now includes the 10" Original Mattress, 12” Original Premium Mattress, 13” Luxe Hybrid Mattress, a variety of bed frames across every price point, and a full bedding collection that includes sheets, pillows, and duvets. Lull will be adding a Dealer Locator to its website this month, in an effort to drive foot traffic to wholesale partners like Pottery Barn.