IDeA Students Qualify for Finals at Society of British and International Design Awards

July 13, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Under the mentorship of Designer Thomas Abraham it was the first time that an Indian finalist was selected at the prestigious British furniture awards.

The Optimus is a morphable furniture piece that transforms in size, shape and purpose. It is part of a larger collection of 14 morphable furniture pieces called the Transformer Collection. IDeA was featured thrice on US Television NewsWatch for its Transformer Collection. The feature was aired thrice due to the increased momentum that it gained.

Because it can be multi-used and multi-purposed, the Transformer Collection limits the number of furniture in the room thereby providing free space. It is made of sheesham wood (from renewable plantations that are environmentally friendly with low carbon footprints). It is in every way an 'Environment first' Design, prioritizing handmade design, sustainability, durability, recycling and reusing material, waste management, reduction of carbon footprint and economically affordable design. This is a design as cosmopolitan as it gets, a glocal (global + local) sensibility with diversity and universal value – furniture that would fit in every home, in any culture.

Students at IDeA World Design College get the opportunity to exhibit and participate for professional shows and awards alongside big brands in the market. In the year 2019, students under the mentorship of Thomas Abraham exhibited for the Architectural Digest Design Show alongside brands like Fendi, Gauri Khan, etc. Students also design for actual homes and live projects to feel the true essence of working in the field.