Live Furnish Meets High Demand for 3D Imaging Platform

July 12, 2022  by Laurie Northington in Business Strategy, Industry   

Launched in 2018 to the home furnishings industry, Live Furnish is an easy-to-use 3D content platform that allows companies to create high quality 3D photo-realistic products, indoor and outdoor scenes, videos, and virtual showrooms. Its clients include producers and retailers such as Richloom, Nectar, Harbor Classics and The Great American Home Store.

“There is an insatiable appetite for content, and Live Furnish meets the demand with tools that companies can use to prototype, sell and market products faster, at lower cost compared to traditional photography, and more sustainably,” said Preet Singh, founder and CEO.

He believes the company’s explosive growth has come from offering a solution designed to be self-serve, and someone with no experience can learn to use it quickly.

“We’re democratizing 3D for the industry because it no longer requires a four-year 3D technical education to produce high quality 3D rendering. Marketers, product leaders, photographers, and retailers all can use the technology without extensive 3D training,” he said.

The Great American Home Store has five retail locations in Mississippi and Tennessee and is a Live Furnish client. E-commerce manager Justin Bowen said the store’s small staff has learned to use the platform successfully, adding “We saw product views increase an average 62% and as high as 350%, leading to an average sales increase of 46% for items using Live Furnish 3D images.”

In four years, Live Furnish has helped more than 150 leading retailers and manufacturers across multiple categories, from upholstery to case goods, mattresses to lighting, and home accents to flooring. The company estimates cost savings for their clients of up to 70% in creating 3D photorealistic images over studio photography; about 80% savings in studio production time; and conversion rate of nearly 50%.

“In a recent case study, a furniture manufacturing client reduced physical samples by 42% after starting with Live Furnish. Physical prototypes were reduced by 21%. The sales cycle was shortened allowing them to get to market 22% faster than before,” said Singh.

The supply chain challenges that have caused unprecedented delays have also put more pressure on manufacturers to improve speed to market, and Live Furnish was positioned to capitalize on the accelerated evolution in the 3D space. As a nimble start-up with a few years under its belt to establish operations and fine-tuning the software, the company is on an aggressive growth trajectory.

The Winston-Salem, N.C.-based company has raised more than $7.5 million to date, backed by several top U.S. investors including Venture South, Launch, CEAS Investments, Mercato Partners, and Parkwest LLC. Currently, the company has 15 employees in sales, marketing and operations based in North Carolina, a small group of representatives in Canada and Europe, and a team of 65 in India including engineers.

The Live Furnish team will be available at the Las Vegas Market for live demonstrations of the platform.