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From Home Furnishing Business
Mlily USA Debuts New Retailer and Customer Focused Mattresses
July 10,
2022 by Laurie Northington in Business Strategy, Industry 
Mlily USA has announced the debut of new mattresses and accessories at the upcoming Las Vegas Market that highlight the company’s focus on retailer and consumer needs for value as the industry responds to the shifting market and economy.
The summer market introductions include the all-new ChiroPro hybrid, a value hybrid, and a heavy-duty platform bed frame. The Essential Plus line is refreshed with a new cover. Company officials said the new products were thoughtfully developed to give retailers the most robust combination of quality and value-driven products, better margins, and merchandising flexibility.
“A top priority for Mlily is our relationship with retailers, so we create programs that can help them drive traffic year-round and merchandise to meet the needs of different types of consumers and budgets,” said Glenn Kobylarcyzk, executive vice president.
Showcased at the front of the Mlily showroom B-900 will be the brand-new ChiroPro hybrid collection, endorsed by the International Chiropractors (ICA). As its name suggests, ChiroPro is designed to provide optimum support for back health, addressing the common complaints from consumers about back pain caused by an old or poor-quality mattress.
Offered in firm and plush feels, the 13-inch ChiroPro mattress is constructed with multiple comfort and support layers, including gel and soft flex foams and an individual, pocketed coil unit that conforms to the body and promotes natural airflow. The plush model features a three-zoned coil unit that provides different levels of support to the head and shoulders, hips, and legs.
The new value hybrid line is offered in 9, 11, and 13-inch heights. Each provides a graphene technology fabric cover to draw heat away from the sleeper for better all-night temperature regulation, gel memory foam, and an individual pocketed spring unit.
With a modern aesthetic to its new cover, the Essential Plus is an all-foam line offered in three profiles featuring memory foam designed to adapt to the body and aid in temperature regulation for rejuvenating sleep.
The heavy-duty platform bed frame is made of durable steel. Designed for no-tool assembly, this foundation eliminates the need for a box spring while giving ample under-bed storage space. It features safe rounded corners, multiple support legs, and non-slip tape to keep the mattress in place. It is available in Twin, Twin XL, Full, Queen, King, and California King sizes.
The Mlily showroom, located in B-900 of the World Market Center, will be open July 24-28.