Diamond Mattress to Launch New Gel Grid Mattress at LV Market

July 10, 2022  by Laurie Northington in Business Strategy, Industry   

From the new Diamond Mattress showroom B-975, Gel Grid by Diamond debuts with two ready-to-floor models priced competitively to generate interest and drive traffic. Retailers can also customize the gel grid mattress to fit their merchandising strategy.

“Diamond has always been about adding value and giving retailers the best margins possible in any innovation we bring to market. Gel Grid by Diamond enables the retailer to compete with something new and unique for their brand, and it reinforces Diamond’s commitment to growth for our retail partners,” said CEO Shaun Pennington.

Gel Grid by Diamond solves two of the most common issues that disrupt sleep -- sleeping hot and pressure points that cause tossing and turning. The combination of cooling gel material and grid design provide key benefits to promote all-night comfort for rejuvenating rest.

The gel grid design offers soft and firm support and allows for multi-directional movement. That means it adjusts to the sleeper to provide more or less support where needed as the sleeper moves during the night. The bed consists of hundreds of grids that can shift in different directions, a design that enables excellent motion isolation. Gel Grid by Diamond also features an open cell design for airflow to prevent hot spots during sleep and aids in maintaining an even temperature throughout the night.

Diamond Mattress will showcase this new mattress and more in its new showroom located in B-975 at the Las Vegas Market, July 24-28.