McRoskey Mattress Works Signs Deal to Debut in Williams Sonoma Home

July 7, 2022  by Laurie Northington in Business Strategy, Industry   

The McRoskey Modern collection has made its debut as the only mattress brand sold in stores at the retailer’s San Francisco Post Street, Sonoma, Calabasas, and New York Columbus Circle Williams Sonoma stores. McRoskey and the boutique styled AirFlex brand are also both available now for purchase online at williams-sonoma.com.

“We are thrilled to partner with Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer,” said Rion Morgenstern, chief executive officer of McRoskey Mattress Works. “Since we acquired the iconic McRoskey brand in late 2018, it has been our goal to secure placement with a well-respected national retailer like Williams Sonoma. They are one of America’s most trusted companies and their reputation for upscale, curated brands, along with their commitment to industry-leading sustainable business practices, aligns perfectly with McRoskey Mattress Works’ ethos. This is a game changer for the McRoskey and AirFlex brands.”

Encompassing mattresses built by a dedicated team of specially trained artisans in a 25,000-square-foot factory in Fresno, California, McRoskey is an authentic American-made, premium-quality line of mattresses with a rich, 120-year heritage of delivering deep, restorative sleep to its discerning customers. Known among local designers as the “secret gem of San Francisco,” McRoskey mattresses are best known for unparalleled comfort and resilience.

The McRoskey Modern collection includes four models – Sunset, Hayes Valley, Cole Valley, and Pacific Heights, featuring all-natural construction built on an ultra-conforming, proprietarily designed pocketed-coil system. The line is made with layers of breathable comfort materials including fine-combed cashmere, alpaca fleece, horsehair, hand-teased wool, environmentally sustainable Supima cotton and natural Talalay latex. The mattresses are paired with a box-spring available in six, eight and 11-inch heights. Prices range from $6,500 to $18,000.

Inspired by a heritage design originally developed by Edward McRoskey, founder of the San Francisco luxury brand, McRoskey, in 1925, the AirFlex is created around the concept of understated luxury and offers optimal support, cooling benefits and a durability story that is achieved through a combination of unique coil configurations, breathable materials, and a mirrored mattress construction. The three-model line of dual-sided mattresses include Borrego, Dunsmuir and Iverness, all available in gentle and firm, and targeted toward consumers who are looking for hand-crafted beds with natural materials. All three include GOTS certified organic wool and rayon. The collection is designed for triple compatibility to work with platform bed bases, box springs or adjustable bed bases. AirFlex is offered in queen, Eastern King, and California King sizes. Retail prices span $2,499 - $3,999.