Lovesac Appoints Vineet Mehra to Board of Directors

July 5, 2022  by Laurie Northington in Business Strategy, Industry   

“We are very excited to welcome Vineet to our board,” said Andrew Heyer, chairman of the board of directors. “His extensive experience with mission-driven brands that lead through innovation make him a natural fit for Lovesac. His considerable expertise in marketing as well as in creating world-class customer experiences for some of the biggest retail and consumer companies worldwide make him a great asset to our board.”

Mehra currently serves as chief marketing officer of Chime, a financial technology company, where he oversees Chime’s growth initiatives across the U.S. in addition to developing impactful marketing and advertising initiatives. He was named by Forbes as one of the world’s 50 most influential CMOs in 2020, and Ad Week named him as one of their Top 20 Tech CMOs in 2019.

Previously, Mehra was chief growth, product, and customer experience officer at Good Eggs, where he was responsible for driving brand growth plans. Before that, he was global chief marketing and chief customer officer for Walgreens Boots Alliance (WBA), where he laid out the vision and strategic direction for all of WBA’s marketing and omni-channel customer experience initiatives. Prior to WBA, Mehra was global chief marketing officer for Ancestry.com, the world's leading consumer genomics company, where he modernized the marketing organization and brought consumer genetics into the cultural mainstream. Prior to Ancestry.com, he served in leadership roles at J&J, Novartis Consumer Health and P&G.

Mehra currently serves on AdTheorent’s board of directors and is global chairman of the board for Effie Worldwide. Additionally, he serves as board observer for Knotch and on the CMO Advisory boards of Spotify, WPP, Ad Week, and Ridge Ventures.

Mehra received a degree in Business Administration from Wilfrid Laurier University.