Plantation Design Rebrands as Moniker Home

June 29, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

While the company still embraces an international vibe with its imported goods, today it is principally focused on creating exceptional custom furniture pieces that blend traditional and modern lines. Combining its custom furniture with a vast collection of curated décor, Moniker Home offers an unrivaled opportunity to create distinctive interiors that express each client's personal style.

"We landed on Moniker Home because it perfectly and beautifully conveys our commitment to helping our customers discover their signature style and explore its full potential," said Ryan Valley, president. "Our mission is to bring each of our client's personal visions to life through creative collaboration, limitless custom furniture capabilities, and unexpected furnishings."

What differentiates Moniker Home from other custom furniture makers is its ability to accommodate nearly every conceivable design specification – be it material, dimensions, fabric, or finish. Handmade by the most skilled carpenters, upholsterers, and metalworkers in Los Angeles, every artisanal piece is built to stand the test of time.

"Our clients are never limited to our existing furniture collection or by typical manufacturing restrictions, such as pre-set dimensions or finishes," Valley continued. "This flexibility allows them to discover their 'inner designer' and run with it, or bring us their own concepts, creating breathtaking pieces that reflect who they are."

An "I" is revealed within the prominent "M" of the company's official logomark, emphasizing the brand's focus on individuality. The deconstructed letter is also meant to convey how simple design elements can come together to form something uniquely beautiful. The logo's reflective gold color is a nod to the brand being synonymous with luxurious home furnishings. Finally, the embossed effect celebrates the company's promise to unveil each client's trademark style.