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From Home Furnishing Business
Bedding Industries of America Adds New Two-sided Mattresses to Ernest Hemingway Collection
June 27,
2022 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer Bedding Industries of America (BIA) has added two new two-sided mattresses to its Ernest Hemingway collection that will feature a new logo, which will be unveiled at the upcoming Las Vegas Market that is scheduled to take place from July 24 to 28.
The new additions, Ascension and Extraordinaire, are part of the Artisan line, with an embroidered border featuring Ernest Hemingway’s signature and that of the BIA artisan who crafted it.
The hand lace-tufted mattresses are crafted using a combination of Tussah raw silk and 100% cotton imported Belgium damasks quilted to GOTS-certified, Organic New Zealand wool.
They feature a layering of 100% natural latex foams on each side of the company’s proprietary lumbar zoned, 4-inch, pocketed, coil-on-coil designs. The encased coils provide relief under your shoulders and extra support under your hips to better align with the natural shape of your body, aiding with a better sleeping experience.
“Since this collection is a step up from our other Hemingway mattresses, we decided that it warranted Ernest Hemingway’s signature on each of the beds in this particular collection,” said Stuart Carlitz, president and CEO of BIA. “When creating this collection, we tried to marry everything to provide an all-in-one, handcrafted mattress, which is also two-sided.”
The new Artisan models will be on display at BIA’s Las Vegas showroom, B1118, in Building B at the World Market Center.