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From Home Furnishing Business
Magniflex Unveils Updated Magnistretch Collection
June 23,
2022 by Laurie Northington in Business Strategy, Industry 
Leading Italian bedding manufacturer Magniflex has added new components to its popular MagniStretch collection that incorporates innovative technology: a special foam layer with inclined sections that utilizes bodyweight to stretch and decompress the spinal column.
The American Chiropractic Association-certified mattress line will be featured at the upcoming Las Vegas Market, which is scheduled to take place from July 24 to 28.
“The design of the MagniStretch collection was created with a more technical, health focus. We wanted to create consistency, with three updated models that feature the same technology, but in different heights and varying comfort levels,” said Billy Curtright, national sales manager for Magniflex USA. “We revamped the line to cater to today’s trends in the bedding industry, using softer materials along with temperature-regulating Outlast fabric for a more comfortable night’s sleep.”
The MagniStretch collection, which was patented and developed in collaboration with the orthopedic specialists at the University of Zaragoza in Spain, features two updated models: MagniStretch 12 (medium) and MagniStretch Plus (medium-soft). The models feature Elioform and Eliosoft layers and Memoform padding that guarantee ideal spinal support, with a cover that combines natural Viscose and Outlast fabric to regulate temperature and release excess heat. The collection retails from $2,599 to $3,299.
The updated collection will debut at Magniflex’s Las Vegas showroom in building C, suite 1532 of the World Market Center, where the company will also be hosting daily happy hours from 4 to 6 p.m.