Daily News
From Home Furnishing Business
Ballard Designs Opens First Design Studio Store in West Palm Beach
June 8,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Ballard Designs, a multichannel home décor and furniture design company, has announced the opening of its first-ever Design Studio store in West Palm Beach, Florida in late summer 2022, as part of a longer term, multi-state expansion.
At 2,500 square feet, the new Ballard store is designed as a studio concept location to provide customers with eclectic furniture and decor and a streamlined process for design individuality and customization.
Unlike a traditional Ballard store, which typically stocks a wide range of products that customers can buy and take home right away, the Design Studio concept will offer customers a one-on-one experience that promotes individuality and customization.
An onsite team of professional design consultants will help customers bring their ideas to life and will provide a streamlined process for ordering and installation. The Design Studio team will also assist local trade professionals with their clients’ needs.
The new West Palm Beach Studio, at 2,500 square feet, will include:
- Lifestyle vignettes of Ballard’s most popular furniture
- Fabric, rug and finish samples of Ballard’s entire assortment.
- Accessories, books, pillows, and throws to purchase and carry-out for an immediate home impact.
Ballard Designs is also expanding its footprint of brick-and-mortar stores across key markets in the United States. By early 2023, Ballard Designs plans to open new stores in three markets: Austin, Texas, Mt. Pleasant, S.C., and a relocation in Jacksonville, Fla. This follows successful store launches in Nashville, Tenn., in late 2020 and in Houston in early 2021.
“Not only do we plan to service existing, loyal customers, but we’re looking to attract a whole new audience that's passionate about home décor in untapped areas of the country,” said Karen Mooney, president.