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From Home Furnishing Business

Corsicana Provides Value Bedding Program for BrandSource

Corsicana Mattress Company has created a comprehensive program with BrandSource, a division of AVB—a leading North American buying group, to support its value bedding segment by adding the company’s Sleep Inc. and American Bedding line-ups.

BrandSource’s more than 5,000 independent appliance, furniture, mattress, and electronics retailers with an estimated $25 billion in purchasing power receive a comprehensive program of rebates, bonuses, co-op funding and product discounts. The family of brands that are a part of the program includes Sleep Inc., American Bedding and Symbol, SleepFresh and Tommie Copper. The product assortment encompasses foam, innerspring, copper, hybrid, luxury, and bed-in-a-box options.

Additionally, Corsicana representatives will work with retailers to tailor merchandising strategies for their markets and supply the collateral necessary to support sales, including compelling point-of-purchase materials, specification cards, and photography.

“We are extremely excited about this new strategic partnership with Brand Source. They have exceptional resources, experience and talent to help retailers be competitive in the marketplace,” said Scott Miller, vice president of Corsicana’s contract division.

“It is a tremendous partnership for us and an ideal fit because they were seeking a supplier with a national footprint that could consistently deliver in the value segment with price points of $999 and under, which is unquestionably Corsicana’s sweet spot,” he continued. “Across the country, independent brick-and-mortar dealers competing with big-box and online-only retailers need quality products at aggressive price points to compete. They especially need a reliable supplier they can depend on to deliver those products quickly and consistently.”

“BrandSource is extremely enthusiastic about the partnership with Corsicana, a nationally recognized market leader in value-priced mattresses,” said Michael Posa, General Manager of Home Furnishings at AVB BrandSource. “The program and platform that Corsicana and BrandSource have developed is simple, seamless and profitable for our member dealers.”

While the products available to BrandSource members span the breadth of Corsicana’s family of brands, Miller said he expects the American Bedding products to figure heavily in many of the retailers’ core assortments as the partnership unfolds throughout the coming months.

“The American Bedding brand started in 1939 and has steadily gained traction as a consumer brand even though we have not advertised it nationally,” he said. “Consumers now are responding to its Made-in-the-USA story and recognize that these mattresses offer quality craftsmanship without a premium price tag, and I believe that will be a compelling story for the AVB/BrandSource retailers.” 



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