Daily News
From Home Furnishing Business
Bed Bath & Beyond Launches New Everhome Brand
June 1,
2022 by Laurie Northington in Business Strategy, Industry 
Bed Bath & Beyond (NASDAQ: BBBY) has introduced Everhome, a casually sophisticated collection of bedding, bath linens and accessories, decor, and outdoor furnishings now available in-stores, on the app and online, only at Bed Bath & Beyond.
Everhome offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. The Everhome assortment features warm and welcoming styles for everyday living, delivering lasting quality at accessible prices.
"We're thrilled to launch our ninth Owned Brand, Everhome, as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing of the seasons and in time for the start of summer," said Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond. "Everhome features the perfect mix of contemporary classics in a curated collection we know consumers will love to showcase throughout their home."
The Everhome collection offers versatility through its clean aesthetic, refreshing color palette, and airy designs, many of which are inspired by America's coastal regions–from California cool to Charleston charm to New England classics. The collection fits into everyday living while also elevating essentials to create beautiful roomscapes that make everyone feel comfortable. From bedding and bath to outdoor dining, shoppers can find the following products in each category:
- Bedding: Sheets & pillowcases; duvet/comforter & sham sets; quilts; throws; throw/decorative pillows
- Bath: Bath furniture; towels; bath rugs; shower curtains; soap dishes/dispensers; bath accessories
- Outdoor: Outdoor furniture and garden collections (dining, lounge, bistro & bar); umbrellas; lanterns; planters; dinnerware; serveware; table textiles; décor
- Indoor Decor: Decorative mirrors; frames; shelves; decorative storage baskets; lighting; decorative objects; wall décor & art; window treatments
"Everhome is purposeful and versatile, fulfilling our continued aspiration to create easy and flexible living spaces," said Neil Lick, SVP of Owned Brands at Bed Bath & Beyond. "The collection provides a home that works for all our needs and communicates a welcoming airy style appreciated across generations."