VCNY Home Launches Young Adult Brand, jade + oake

June 1, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The collection includes soft and hard goods and features everything needed to decorate a complete home from kitchen and living room to bed, bath, and floor. The launch follows a successful soft launch of select items last summer.

"We know that young adults are busy juggling life and work responsibilities and that they cherish home as a place to reflect, reenergize and express themselves," said Toby Cohen, co-founder and CEO of VCNY Home. "We believe young adults shouldn't have to miss out on getting the décor they want or sacrifice style when decorating on a budget. Our incredible team at VCNY Home knows how to bring incredible quality and design home for everyone and we've done that with jade + oake. We take great care to offer impeccable home goods that are affordable, relevant, and versatile enough to reflect individual style, making it simple and fun to create a unique space you love."

VCNY Home developed jade + oake to address a white space in home décor, offering young adults on-trend and quality designs at affordable prices. Leveraging deep expertise, impressive scale, and a team with global sourcing, manufacturing, design, and merchandising capabilities, VCNY Home designed the entire collection in less than a year and ensured every item will retail for under $40. Inspired by today's eye-catching colors and patterns, the collection features soft textures like woven jacquard, knits, matelassé, and waffle fabrics as well as typically high-end touches like embroidery, quilting, contrasting, raw edges, and faux leather. Pops of print and reversible accents allow for patterns and styles to be mixed and matched and integrated seamlessly into any space.

"By creating the jade + oake brand, we're offering retailers a full destination and complete suite of products – one-stop shopping for living room, bedroom, bathroom, kitchen, and beyond," Cohen added.