JBS Couros Increases Durability with New EVO Technology

May 30, 2022  by Laurie Northington in Business Strategy, Industry   

Due to Covid-19, many people adopted new habits to prevent the propagation of the virus. As a result, frequent sanitation of objects and surfaces became an essential habit that has led the industry to deliver longer-lasting products. 

"The EVO range has double the resistance in relation to regular leather. Moreover, it does not exhibit the hard, plasticized aspect of similar products on the market,” said Guilherme Motta, president of JBS Couros. “This is a unique solution based on a highly complex international technical standard (AATCC130:1995), testing having been carried out using capillary products, food, beverages and even urine. We believe the material will be a highly successful differential and widely accepted on the market.”

EVO technology functions with a high-performance concept, a product range designed to better resist the day-to-day stress of upholstery when compared to other products offered. The finish can be applied to sofas, chairs, armchairs and all types of upholstery in the aniline, semi-aniline and pigmented categories. In addition, the aim of the new collection is to combine the advantages and benefits of kind leather in terms of innovation, sustainability, traceability while making sure that the resources do not go to waste.