XPO Extends Ironman Partnership

May 26, 2022  by Laurie Northington in Business Strategy, Industry   

The Ironman Group is the largest operator of mass participation sports in the world.

XPO provides logistics support for Ironman and Ironman 70.3 triathlon events using a dedicated fleet to transport equipment from race to race across Europe. Teams of XPO drivers will set up the finish-line arch, tents, fencing, staging and merchandising fixtures in advance for over 30 events this year.

Thibault Vellard, regional director, South West Europe, EMEA for the Ironman Group, said, “XPO has proven to be a valuable partner for Ironman in Europe, providing us with expert service that meets our requirements for safe, time-critical performance. We’re very pleased to have XPO’s support through 2024.”

Luis Gómez, president of XPO Logistics – Europe, said, “Our team takes pride in doing our part to ensure that each race goes smoothly for the athletes and spectators. We’ll be in 14 countries supporting Ironman in 2022 and look forward to more years of exciting competition.”

XPO has a long track record of serving as an official partner for world-class sporting events, including over 40 years with the Tour de France. The company provides similar services for the Schneider Electric Paris Marathon, Arctic Race of Norway (cycling), Freeride World Tour (skiing and snowboarding), Coupe de France (soccer) and other prestigious competitions.