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From Home Furnishing Business
Sit ‘n Sleep and Diamond Mattress Join Forces to Launch Cloudtech Collection
May 25,
2022 by Laurie Northington in Business Strategy, Industry 
Bedding retail giant Sit ‘n Sleep and omnichannel mattress producer Diamond Mattress have partnered to launch Cloudtech. The new collection is exceeding expectations in its first 90 days.
Cloudtech is a five-model mattress collection designed by Diamond Mattress and debuted in March at 37-store mattress retail chain Sit ‘n Sleep. Diamond officials said the collection will be available to other select, qualifying retailers to protect distribution for all Cloudtech retail partners.
Sit n’ Sleep president Nelson Bercier said the program has far exceeded the retailer’s goals. He and CEO Larry Miller are known in the bedding industry as early adopters of new brands and technology with a solid record of spring-boarding successful collaborations and brand launches in the company’s 44 years.
“Cloudtech is significantly outperforming top brands on the floor because it has a real luxury look and feel with technology that consumers want and can easily understand at an accessible price point,” said Patrick Wolf, Diamond vice president of sales and education.
Cloudtech provides a top-of-the-line sleep experience with layers of cooling elements for optimum comfort and thermoregulation to promote quality sleep uninterrupted by heat build-up and tossing and turning. Available in three distinct feels, the Nimbus models include a tri-zoned Technogel cooling gel layer in between graphene memory foam. Technogel’s naturally high thermal conductivity disperses heat away from the body, and the unique grid design further promotes airflow and breathability for a cooler, deeper sleep.
Another reason for Cloudtech’s success, Wolf noted, is that Sit n’ Sleep has been selling Technogel products for years. The sales team has a high degree of knowledge and confidence to sell it, resulting in higher closing rates. He added that Diamond’s kick-off training with the Sit n’ Sleep team was the retailer’s first in-person training since the start of the pandemic in early 2020, and the enthusiasm and energy created a mindset of success.
Cloudtech represents Diamond’s first partnership with Sit ‘n Sleep and in its first 90 days has climbed to the top 10 of all programs for the 80-year-old family-owned mattress manufacturer.