Visual Comfort & Co., Circa Lighting Combine Brands Under Visual Comfort Name

May 16, 2022  by Laurie Northington in Business Strategy, Industry   

Over the coming months, Circa Lighting showrooms will transition to become Visual Comfort & Co. showrooms. By early 2023, the two brands will share one website, visualcomfort.com, which will service consumers, the trade and their wholesale channel.

"The fact of the matter is that we have been one company operating under two names since 2014," said Gale Singer, founder and president of Circa Lighting. "Circa has always been part of the family. We already offer a complete Visual Comfort experience in our showrooms, a full-service destination for lighting selections and learning. Using our showrooms as tools for all our customers is a win-win for everyone using and selling Visual Comfort products."  

"We've always embraced change as part of our company culture," said Andy Singer, founder and CEO of Visual Comfort & Co. "While we have had amazing growth, we want to continuously innovate and see all our customers and partners benefit alongside us. Now feels like the right time to set a bold new vision under a singular brand experience."