Nate Berkus and MDesign Collaborate to Launch “Nate Home”

May 11, 2022  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

“Nate Home” will leverage Berkus’ decades of experience in interior design and home makeovers, allowing consumers to shop his accessible style of well-made, elevated home décor items once again. mDesign has extensive experience in end-to-end product development, brand-building, eCommerce, and brick-and-mortar distribution, making them the perfect partner for this new endeavor.

The partnership will amplify the Nate Berkus brand in new and unprecedented ways with distribution concentrated in DTC channels such as mDesign’s website and multiple 3P marketplaces. mDesign’s vast network of existing partners and multi-channel business model will create greater consumer access to Berkus’ new brand of well-priced, quality home goods.

"Everyone deserves to live well in their homes," said Berkus. "My goal with 'Nate Home' is to provide the very best quality and style – based on learnings from my 20+ years of designing home goods – that will truly enhance the way people live. From the sheets on your bed, to the towels in your bathroom, to how to better organize your kitchen – I'm excited to bring my experience and know-how to this partnership with mDesign, who are the very best at what they do."

"Nate's ability to sustain his own personal brand within the design world for over two decades is an incredible accomplishment. His continued relevance, relatability and unparalleled expertise make him the perfect partner," said Stacey Renfro, CEO of mDesign. "Nate's leadership in interior design, likeminded commitment to accessibility and shared appreciation for an organized space resonate deeply with mDesign's mission. We know Nate's fans are eager for his next launch, and with mDesign's robust network of retail partners that sell both in-store and online, we have the ability to make his brand more widely available than ever before."