From Home Furnishing Business
Pottery Barn and Tastemaker Julia Berolzheimer Launch New Home Collection
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry
Pottery Barn, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), has announced a collaboration with tastemaker Julia Berolzheimer. Drawing inspiration from her love of vintage-inspired florals and the beauty of nature, the Julia Berolzheimer x Pottery Barn collection features delicate, natural elements brought to life across décor, textiles, tabletop, and garden.
Berolzheimer caught the attention of the Pottery Barn design team several years ago as she began accumulating a massive following on social media as a fashion and lifestyle influencer originally known as, ‘@GalMeetsGlam.’ On her blog and in her social media posts, Berolzheimer would often feature Pottery Barn products which inspired the thought process to evolve the partnership into an exclusive product collaboration. Pottery Barn’s design team collaborated with Berolzheimer to develop a product collection inspired by her signature aesthetic that is adored by the brand and her audience of more than 1.3 million highly-engaged followers.
The collection combines Berolzheimer’s style and expertise in print and pattern; love of entertaining and signature blue and green color palette with Pottery Barn’s design sensibility and renowned craftsmanship. All of the pieces within the collection can be mixed and matched, creating versatility and limitless design possibilities. Thoughtfully curated to compliment a range of décor, this collection enhances practical home and entertaining essentials with a timeless design aesthetic.
“We are excited to share this summer collection celebrating the harmony of life lived indoors and outside. Julia’s feminine aesthetic translates beautifully across thoughtful pieces for the home and garden, inspired by the beauty and delicacy of nature. Incorporating her distinct approach to design and her entertaining savvy, this collection brings a versatile infusion of florals and patterns to the home that is fresh and modern,” said Marta Benson, Pottery Barn President.
“I am thrilled to be partnering with Pottery Barn, an authority in the home space and a brand I admire, to reflect my love for design and the beauty within each detail. Together we created a collection filled with pieces inspired by my own home and garden in Charleston,” said Julia Berolzheimer. “My hope for this collection is that it inspires beautiful moments, and I can’t wait to see how others incorporate these pieces, from celebrating with others to their everyday lives.”
The collection includes the Clementine Reversible Quilt & Shams and Marigold Reversible Duvet & Shams, named after Berolzheimer’s daughters, which evoke garden trellises in the spring. For tabletop, handmade items such as the Mae Woven Baskets, the Aster Charger and Napkin Rings compliment the Ivy Pitcher, Tall Tumbler and Goblet glassware which are hand blown from recycled bottles. Entertaining essentials also include outdoor- and family-friendly pieces such as the Alice Melamine Dinnerware and easy care Millie Oilcloth Tablecloth.
This collection marks the first collaboration for Pottery Barn within the garden category, seamlessly combining functionality and style for pieces that are as practical as they are beautiful. The essence of the garden is highlighted through sage colorways that are tastefully designed to add function to the indoors as well as outdoors. The Julia Potting Station, one of Julia’s personal favorite pieces, provides organization in the garden and multi-functionality within the entryway of the home as well. The collection ranges in price from $22.00 to $1,999.