Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids Launch Collections with Sarah Sherman Samuel

May 9, 2022  by Laurie Northington in Business Strategy, Industry   

The new multi-brand collaboration is Samuel’s first and only home furnishings partnership in the children’s home furnishings market. Every piece within the co-branded collections was thoughtfully designed to encompass Samuel’s whimsical yet modern aesthetic with the safety, sustainability and craftsmanship standards of the West Elm Kids, Pottery Barn Kids and Pottery Barn Teen brands. The collections are available now and include furniture, accessories and textiles designed to grow with your family.

“Landscapes and the soft shapes found in nature inspired both the design silhouettes and thoughtful materials for this collaboration,” said Allison Spampanato, senior vice president of product development, Pottery Barn Kids and Pottery Barn Teen. “Pottery Barn Kids and Pottery Barn Teen have a deeply rooted commitment to designing pieces that are better for people and the planet. The collection includes organic cotton, GREENGUARD gold certified furniture and supports responsible forest management using FSC-certified wood.”

“We had so much fun partnering with Sarah to bring her designs to life,” said Jeffrey Hannoosh, senior vice president of product development, West Elm. “The extensive breadth of products, elevated and playful materiality, and thoughtful details in this collection reflect Sarah’s vision and highlight West Elm’s commitment to forward design for all ages.”

Samuel drew inspiration for the collaboration from the two places she has called home when designing each piece in the collection: the desert and the forest. These two settings are used in juxtaposition, resulting in textural, abstract pieces in unique shapes and colors. Samuel was also inspired by her own experience as a mother, utilizing the color palettes from her own children’s bedrooms in pieces like the sand-toned bunk bed. The imaginative collection is rooted in references to nature that are playful yet sophisticated, so each piece can grow with the child or teen. Geometric patterns, curved lines, and hand-drawn scallop detailing, seen in the furniture and textiles, appear soft and welcoming to the eye. Each design was thoughtfully crafted to give kids and teens the opportunity to mix and match for a space that is both artful and modern.

“Partnering with Pottery Barn Kids, Pottery Barn Teen and West Elm Kids on my first children’s home furnishings collection is a special moment for me, especially as a mother,” said Sarah Sherman Samuel. “This collaboration is close to my heart, deeply inspired by my own children, personal sense of awe for nature and love of texture and shape.”