Therapedic Ups Digital and Video Marketing Resources

May 2, 2022  by Laurie Northington in Business Strategy, Industry   

“We are continually looking at how to add value in any way we can that make a difference for our partners and their retail customers because strong marketing is vitally important for growth but often gets little to no resources and budget,” said Gerry Borreggine, president/CEO.

As a licensing group, Therapedic has a wide range of customers and territories to cover when it comes to its marketing support. One of its newest marketing assets aims for a broad audience across the country and is made available to all retailers, not just its dealer base. The video series ‘Inside Track with Gerry Borreggine’ launched last month offers retailer-focused strategies and tips for in-store and online sales growth, drawing on Borreggine’s 20-plus years of retail experience in a family-owned chain of mattress stores.

To meet the robust marketing needs of a licensing group, Therapedic has a full-time staff dedicated to brand support and marketing services with an in-house graphic designer. They serve as a boutique creative agency available to customize marketing assets for dealers upon request at no charge, saving them time and money.

Susan Mathes, vice president of brand relations, identified several important areas of marketing support that Therapedic provides, starting with year-round advertising and marketing program that is fully customizable to meet dealer-specific needs. The in-house designer customizes digital and print ads, point-of-sale banners, and social media assets for year-long promotions.

PromoBoxx is available at no cost to Therapedic dealers. This digital platform houses a library of branded assets that can be used on social channels and enables dealers to post automatically or manually. Mathes said PromoBoxx is a powerful tool that can generate sales for dealers when used with consistency.

Therapedic continually invests in product imagery to grow its library of assets, which includes mattress images in a variety of angles, room settings to drop in mattress images, 3-D rendered mattress components for bed builds, branded videos, web banners, editable foot protector card files, and other digital assets to build out a complete marketing program.

“We’re very fortunate to have the backing of the Therapedic corporate team that is constantly looking ahead to provide our account managers and dealers with new and useful marketing tools and assets,” said Mitchell Levine, vice president of sales for Therapedic of New England.

Mathes said the company relies on feedback from dealers and the industry to continuously enhance its marketing programs and consider how best to invest additional resources going forward.