IMC Appoints Jojo Feld to Head of Growth and Engagement of Shoppe Object

April 28, 2022  by Laurie Northington in Business Strategy, Industry   

“Shoppe Object is on a growth trajectory following its acquisition by IMC,” said James. “Jojo will be instrumental in fostering strategic development of the physical and digital Shoppe Object experiences while maintaining and amplifying our unique point of view. Her experience in content-based commerce is the perfect fit for thoughtfully expanding our reach.”

In the new role of Head of Growth and Engagement for Shoppe Object, Feld will focus on strategic marketing to drive expansion and market share. In the digital space, her role includes enrichment and oversight of the Shoppe Object website and Shoppe Online ecommerce marketplace plus focused development of social media strategies and management of the content creation team. Additionally, she will have a collaborative leadership role alongside James and Sales Director Renata Bokalo in strategic product category expansion, targeted brand recruitment, onsite experience development and buyer acquisition. 

Feld is an expert in community-focused ecommerce. During her seven-year tenure at online gourmet content destination Food52, ecommerce revenues grew by an average of 65% year-over-year, with Feld overseeing its Buying, Merchandising, Fulfillment & Logistics and Forecasting teams. In that role she was responsible for curation of the Food52 online shop, supply chain management and licensed product development as well as creating marketing messaging, stories and themes. Additionally, she led the launch of Martha Stewart’s first direct-to-consumer ecommerce platform. 

“I am thrilled to be joining the Shoppe Object team and the larger IMC family!” said Feld. “There is a huge opportunity to bring a customer-centric, content-driven approach to the B2B sector, and I’m looking forward to being a part of that journey. I am excited to be working with the team to usher Shoppe Object into its next phase of growth and innovation while building upon its curation-forward, design-first foundation.” 

IMC acquired Shoppe Object in early 2022 as a strategic step in its plan to emphasize the value of curated content, support values-based commerce and bring new perspectives to its community of brands. With the investment, Shoppe Object is growing the reach of its curated and artfully presented physical and digital platform, and IMC has created a pipeline to bring new design-driven and socially conscious brands, makers and voices to its physical and digital markets while expanding into the Northeast.

The next edition of Shoppe Object runs August 14-16, 2022, at Pier 36 in New York City. For information and registration, visit www.shoppeobject.com.