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From Home Furnishing Business
Nice Link Home Furnishings Names Anastasia Frandsen as Senior Designer
April 25,
2022 by Laurie Northington in Business Strategy, Industry 
Nice Link Home Furnishings has announced the appointment of veteran textile designer Anastasia Frandsen as senior designer, North America. She is based in High Point, N.C.
Most recently with American Silk Mills, Frandsen served as senior designer for two tenures spanning 20 years. She has textile knowledge and experience that will provide the depth and breadth from yarn development and trend forecasting to working closely with an international team as well as customers and partners.
Frandsen has also designed for Chatham Mills, Culp and Phillips Weaving. She was also an adjunct professor at the Thomas Jefferson University School of Design and Engineering, teaching students in concept creation, weaving structure and EAT software.
Based out of the Nice Link High Point showroom and offices, Frandsen will work closely with CEO Echo Yu who leads the international design team anchored in the company’s 1.5-million-square-foot campus in Haining, China.
“The market has evolved, and just as we move with fashion and color trends, it was time to take a fresh look and approach to our fabric business, the team, and how we better serve our customers,” said Yu. “We are excited to add Anastasia’s unique perspective and expertise to complement our experienced in-house design team.”
As one of the largest fabric resources in the industry, Nice Link supplies domestic and import manufacturers through its world-class fabric mill and cut-and-sew fabric and leather operation.