GhostBed to Launch Venus Williams Collection at Raymour & Flanigan

April 20, 2022  by Laurie Northington in Business Strategy, Industry   

Family-owned and operated, Raymour & Flanigan is one of the largest furniture retailers in the northeastern United States, with a national online presence at www.raymourflanigan.com  and through its mobile apps. The retailer also has 130 stores in the Northeast.

The Venus Williams mattress collection includes three hybrid and three all-foam options, which feature a proprietary Venus FIT (far infrared technology) layer, a heat-activated element that absorbs body temperature, increases blood flow and circulation, and allows the body to recover, resulting in peak performance the next day. In addition to the Venus FIT layer, the mattresses also feature an eco-friendly cover made from recycled plastic bottles and GhostBed’s patented bio-foam layer.

“Raymour & Flanigan is one of the best-known names in furniture and mattress retailing, so having them launch our GhostBed line-up is very significant,” said Alan Hirschhorn, executive vice president of GhostBed. “They realized the power of the new Venus Williams by Ghostbed line, with its unique features and benefits, as well as its ability to drive traffic. We are excited to be partnering with such a household name.”

Beginning with one store in downtown Syracuse, N.Y., Raymour & Flanigan has grown to more than 130 locations throughout the Northeast, but their mission remains the same – to enhance the customer shopping experience. As the largest furniture retailer in the Northeast, Raymour & Flanigan is committed to its customers, associates, planets, and communities. It strives to be “Better Together” by doing its part to take care of the planet, including recycling 99% of packaging materials at in-house recycling centers.

With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. In addition to her athletic success, Williams parlayed her fine-tuned business acumen with her healthy competitive spirit into two successful design ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams and full-service commercial and residential interior design firm V Starr. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.